CASE STUDY
Objective:
A content creator specializing in productivity and personal development noticed their videos were not performing well despite good content quality. The goal was to increase views, engagement, and ranking on YouTube's search results and suggested videos.
Challenges Identified:
- 1. The video’s metadata title, description was generic and lacked keywords.
- 2. Low Click-Through Rate (CTR) due to an unattractive thumbnail.
- 3. Audience retention, indicating viewers were leaving early in the video.
- 4. No backlinks or social shares driving external traffic.
Optimization Process:
1. Title Optimization
Changed the old title and Included primary keywords and added an emotional trigger to attract clicks.
2. Optimized Description
Added a keyword-rich description, starting with the primary keyword:
Struggling to stay productive at work? In this video, we reveal 5 proven tips to improve productivity and get more done every day! These strategies are perfect for professionals and students alike.
Added links to related videos, call-to-action, and Chapters
3. Thumbnail Redesign
Replaced the generic thumbnail with a vibrant and clear design
4. Engaging Content Improvements
- Added a hook within the first 10 seconds to grab attention.
- Used text overlays and stock footage to make the video visually appealing.
- Included CTAs.
5. End Screen and Cards
Added cards pointing to related videos and Included a call-to-action end screen.
Results After 30 Days:
| Metric | Before Optimization | After Optimization |
|---|---|---|
| Views | 670 | 8,300 |
| CTR | 1.5% | 4.2% |
| Watch Time | 1:20 hours | 6:10 hours |
| Engagement (Likes, Comments) | 10 likes, 5 comments | 60 likes, 15 comments |
| Subscribers Gained | 5 | 20 |
